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Amy Norbury

Head of Editorial Standards

Amy writes and checks the words. Every review, buyer guide and correction on this site passes her desk before it is published — and every claim has to point at its source.

At Link Building Rankings

Amy runs the editorial pass: reviews that say what a provider is bad at, buyer guides that answer the question actually being asked, and no sentence that cannot show its evidence. She also writes the public wording when a correction is issued.

Background

Amy trained on the NCTJ Diploma in Journalism and spent five years in Yorkshire newsrooms, where you stand up every fact or take it out. She moved into PR in 2014 and into digital PR in 2017, leading earned-media and link acquisition campaigns at a UK search agency for seven years.

She joined Link Building Rankings to keep the reading honest: plain verdicts, named limitations, and marketing language removed on sight.

Works on

Review copyBuyer guidesFact-checking

Qualifications

BA (Hons) English
University of Sheffield, 2008
NCTJ Diploma in Journalism
National Council for the Training of Journalists, 2009
Professional PR Certificate
Chartered Institute of Public Relations, 2016

See the work

Digital PR Agencies ranking Editorial standards in the methodology

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