Detailed reviews
Rank 1 · Reboot Online
PBS 56.4SFS 72.5OS 64.0Official homepageCompany profile
Best for
data-led campaigns across several countries with a contracted link minimumThe Reboot Online digital PR service page
What they do
Retained digital PR campaigns: original research and data stories pitched to journalists, who decide whether to cover them.The Reboot Online digital PR service page
Verdict
The most complete digital PR practice on this page, and the only one that publishes an inspectable record of the coverage it earns. Reboot builds campaigns from original data analysis, Freedom of Information requests and PhD-level data work, pitches them to journalists, and runs them in the buyer's language across the UK, EU, APAC and the Americas. It is also one of three agencies here that contracts a minimum link count over an earned process, and the only one of the three built on original research. That suits a buyer who has to justify a budget; it does not suit a buyer who wants relevance protected above volume.The Reboot Online digital PR service pageThe Reboot Online public placements feed
Strengths
Five named digital PR staff on the service page, led by a Head of Digital PR, with native-language specialists across the EU, APAC and the Americas.The Reboot Online digital PR service page
A public placements feed lists recent coverage with authority and trust-flow figures — the only inspectable coverage record among the ten agencies here.The Reboot Online public placements feed
A published four-stage delivery framework and six named campaign types, including reactive newsjacking and international campaigns.The Reboot Online digital PR service page
Named outreach tooling — BuzzStream and Muck Rack — evidenced by both vendors' own customer stories, and FOI-led campaign work the agency says earned a .gov link at an average DR 70 of coverage.The Reboot Online digital PR service page
Limitations
The guaranteed minimum link count is not public — it is set at quote stage — so the £3,500 entry point cannot be compared against anything until you are in a sales process. VAT treatment of that figure is not stated; a sibling page quotes its own figure plus VAT.The Reboot Online digital PR service pageThe Reboot Online link-building agency landing page
Its own pages disagree on reporting cadence — monthly on the homepage, weekly emails plus a live tracker on the calculator, a quarterly best-links list on the link-building landing — and on commitment, where the calculator promises no lock-ins and the FAQ says retainers are the default. Pin both down in the proposal.The Reboot Online homepageThe Reboot Online digital PR calculatorThe Reboot Online link-building agency landing pageThe Reboot Online digital PR service page
Price and engagement
Digital PR runs on a monthly retainer from £3,500; one-off campaigns are limited to specific trial arrangements. A public calculator publishes indicative sector packages — Automotive £18,500 for 28 links over 2 months, Education £48,300 for 74 over 4, Real Estate £25,700 for 39 over 4, iGaming £63,500 for 81 over 6, Travel (Germany) £38,200 for 38 over 4 — which Reboot labels an indicator only, and we repeat that label. Payment can be upfront, 50/50, or staged 50/25/25, and the calculator's quality floor is DR30+ links in your target markets. Bolt-on services start at £5,000. Adjacent products that are not this purchase: Hyper-Relevancy Projects from £7,500, and a link-building landing from £5,500 plus VAT.The Reboot Online digital PR service pageThe Reboot Online digital PR calculatorThe Reboot Online hyper-relevancy link building pageThe Reboot Online link-building agency landing page
What is contracted
Campaign scope — research, story production, pitching and reporting — plus a guaranteed minimum link KPI set at the commercial stage. Coverage itself is pitched, not sold.The Reboot Online digital PR service page
Rank 2 · Digital Third Coast
PBS 57.4SFS 69.6OS 63.2Official homepageCompany profile
Best for
research-based US retainers with published pricingThe Digital Third Coast digital PR service page
What they do
Monthly retained digital PR campaigns: research-based, news-first content pitched one-to-one to journalists, with no paid-placement product sold anywhere on the site.The Digital Third Coast digital PR service page
Verdict
The most completely published campaign method of any agency on this page: six stages from onboarding to link building, each with named sub-steps, and a concept-approval gate before production begins. Digital Third Coast is a Chicago agency, operating since 2007, that builds news-first content from proprietary research and pitches it one-to-one to journalists. Its reporting separates unique from syndicated links — an unusually honest distinction, because a syndicated pickup is not a second win. The practice is US-only.The Digital Third Coast digital PR service pageThe Digital Third Coast digital PR onboarding page
Strengths
A published six-stage process — onboarding, ideation and brainstorm, content research and production, media outreach, reporting and communication, link building — with dedicated sub-pages for the first three.The Digital Third Coast digital PR service pageThe Digital Third Coast digital PR onboarding pageThe Digital Third Coast brainstorming and ideation pageThe Digital Third Coast content research page
Published typical retainers of $5,000–$15,000 a month, with the standard agreement described as six months, then month-to-month, and no hard project minimum.The Digital Third Coast digital PR service pageThe Digital Third Coast homepage
Named tooling with a stated purpose for each: Cision for its own journalist “blackbook”, Muck Rack for reporter identification by vertical and coverage history, BuzzSumo for ideation, Ahrefs for monitoring.The Digital Third Coast digital PR service page
A client-facing link report that updates as coverage is found and lists unique versus syndicated links, authority metrics, follow type and publication details, alongside monthly reporting calls.The Digital Third Coast digital PR service page
Limitations
No campaign count is attached to any point in the $5,000–$15,000 band, so you cannot tell what a given budget buys until a proposal.The Digital Third Coast digital PR service page
The contract term conflicts across its own pages: six months, then month-to-month on the homepage FAQ; an initial one-year contract on the digital PR page. Raise it before signing. No refund or remedy language is published.The Digital Third Coast homepageThe Digital Third Coast digital PR service page
Price and engagement
Typical monthly retainers of $5,000–$15,000 are published, with no hard project minimum and a typical allowance of two months of active promotion per campaign to navigate news cycles. The standard agreement is published as six months, then month-to-month — though the digital PR page separately describes an initial one-year contract, a conflict the agency has not resolved and you should. The agency states it will not take on work where the budget cannot realistically achieve the goals.The Digital Third Coast digital PR service pageThe Digital Third Coast homepageThe Digital Third Coast digital PR onboarding page
What is contracted
Retainer scope — onboarding, ideation, research and production, outreach, reporting — with a typical two months of active promotion per campaign. Coverage is not guaranteed; the agency's own FAQ says it does not guarantee rankings or specific results.The Digital Third Coast digital PR service page
Rank 3 · fatjoe
PBS 65.5SFS 59.4OS 62.4Official homepageCompany profile
Best for
fixed-price campaigns with a guaranteed link minimumThe FATJOE Digital PR Campaigns product page
What they do
Fixed-price Digital PR Campaigns: data or expert-commentary stories pitched proactively until a contracted minimum link count lands.The FATJOE Digital PR Campaigns product page
Verdict
The most buyable digital PR product on this page. FATJOE publishes the price, the guaranteed minimum, the authority floor, the traffic floor and the delivery window on one page, and the campaign itself is a genuine pitching operation: at least two story angles per order, created and pitched until the minimum lands. What you give up is control and relevance — the agency states plainly that it will widen beyond your topic to hit coverage volume, and you cannot pick the anchor, the URL, the outlet or the country.The FATJOE Digital PR Campaigns product page
Strengths
Three fixed-price campaigns published without contact: Starter $4,200 for 5+ links, National $6,600 for 10+, Viral $10,200 for 20+.The FATJOE Digital PR Campaigns product page
Published quality floors: DR 50–95 placements on sites with 100k–100m SimilarWeb traffic, as in-content journalist links.The FATJOE Digital PR Campaigns product page
A published set of limits that is what an earned model actually looks like: no specific outlet, no country guarantee, no anchor or URL choice, a mixed follow and no-follow link profile, and no removal of coverage after it lands.The FATJOE Digital PR Campaigns product page
A 100% money-back guarantee if the stated guarantees are not met, and a 12-month refund-or-replace backstop if placements drop below the campaign minimum.The FATJOE Digital PR Campaigns product pageThe FATJOE terms page
Limitations
Relevance is explicitly traded for volume: FATJOE's own page says maximum coverage “may mean zooming out from the target site topic”, with a worked example that takes software for accountants and falls back to “business or finance”.The FATJOE Digital PR Campaigns product page
The same digital PR hub sells press-release distribution, catalogue media placements, content syndication and community mentions under the Digital PR heading, and its FAQ equates digital PR with link building. Those are paid products with different policy exposure — order the PR Campaigns product specifically.The FATJOE digital PR hub
Price and engagement
Starter $4,200 (5+ links guaranteed), National $6,600 (10+), Viral $10,200 (20+), each delivered within up to 90 days — a ceiling, not a schedule. No contracts and no minimum monthly spend; a 10% discount applies to subscribed monthly spend. FATJOE bills in GBP and describes its USD figures as an approximate conversion. Adjacent products on the same hub that are not earned digital PR: Press Release Distribution from $114, Media Placements from $300, Content Syndication from $90, Community Mentions from $600, Brand Mentions from $336.The FATJOE Digital PR Campaigns product pageThe FATJOE digital PR hubThe FATJOE terms page
What is contracted
A guaranteed minimum number of links — 5+, 10+ or 20+ by tier — at published authority and traffic floors, within up to 90 days. The outlet, the anchor and the country are explicitly not guaranteed.The FATJOE Digital PR Campaigns product page
Policy note
FATJOE's wider catalogue is built on paid placements — its flagship blogger-outreach product is a paid-link purchase — so keep the PR Campaigns product separate from everything sold beside it.The FATJOE digital PR hubThe FATJOE Digital PR Campaigns product page
Rank 4 · Bottle
PBS 56.9SFS 67.3OS 61.9Official homepageCompany profile
Best for
PR-first always-on programmes with a named communications teamThe Bottle Fame & Findability products page
What they do
Earned digital PR programmes — monthly storyplanning, proactive and reactive placement, and coverage reporting — run by a named communications team.The Bottle Fame & Findability products pageThe Bottle link-building approach page
Verdict
Bottle is a PR-first agency that has productised its offer into named programmes with published deliverables and terms. Its position is stated directly: link building treated as strategic PR — relationships with journalists, compelling stories, editorial coverage, and the links follow. Its nine-person communications team works from direct editor relationships rather than purchased lists. What it does not publish is a price: every store product renders US$0.00, which is not a price, and the Starter programme's monthly story count is blank.The Bottle link-building approach pageThe Bottle about page with the named teamThe Bottle Fame & Findability products pageThe Bottle Starter Programme store page
Strengths
A named nine-person communications team — a Comms Director, a Senior Account Director, three Account Directors, three Account Managers and two Account Executives — whose stated job is crafting stories and working them with editors and journalists directly, not cold-pitching purchased lists.The Bottle about page with the named team
Programmes with published structure: Starter (monthly storyplanning, targeted media stories, reactive commentary, monthly coverage and authority reporting; six-month minimum, rolling thereafter), Full (always-on activity, tier-1 and specialist placement, quarterly strategy review; twelve-month programme), and an Unmissable Visibility campaign at 8–12 weeks from brief to post-campaign report.The Bottle Fame & Findability products pageThe Bottle Starter Programme store pageThe Bottle Full Programme store pageThe Bottle Unmissable Visibility campaign store page
A paid Fame & Findability Health Check that measures volume, quality, sentiment and authority of placements, plus search visibility and AI citation analysis, delivered as an audit report and opportunity map in 2–3 weeks.The Bottle Fame & Findability Health Check store page
Limitations
No price is published anywhere. Every store product renders US$0.00 — a figure we do not treat as a price — so every engagement starts with a conversation. The contact page says a brand should have at least £6,000 a month to invest; that is a budget gate, not a rate card.The Bottle Starter Programme store pageThe Bottle contact page
No sector list, no stated buyer prerequisites and no international or language capability appear anywhere on the site, so you cannot tell from the site whether Bottle works in your category.The Bottle Fame & Findability products page
Price and engagement
Quote only — Bottle publishes programme structure and terms but no prices. The Starter Programme runs a six-month minimum, rolling thereafter; the Full Programme is a twelve-month engagement reviewed annually; Unmissable Visibility campaigns run 8–12 weeks from brief to post-campaign report; the Health Check delivers in 2–3 weeks. Companies House records BOTTLEPR LIMITED (company 04933450) as active at the published Oxford address.The Bottle Starter Programme store pageThe Bottle Full Programme store pageThe Bottle Unmissable Visibility campaign store pageThe Bottle Fame & Findability Health Check store pageThe Companies House record for BOTTLEPR LIMITED
What is contracted
Programme scope with named deliverables and minimum terms — six months on Starter, twelve on Full. A monthly story count is listed but not numbered, and coverage is not guaranteed.The Bottle Starter Programme store pageThe Bottle Full Programme store page
Rank 5 · Siege Media
PBS 52.9SFS 71.1OS 61.3Official homepageCompany profile
Best for
original-research campaigns for established brandsThe Siege Media digital PR service page
What they do
Retained digital PR: original research reports and PR content created in-house and pitched to media, with no paid-placement product sold under the digital PR heading.The Siege Media digital PR service pageThe Siege Media research reports service page
Verdict
The most principled earned-media proposition on this page and the strongest original-research production line, sold at the highest published entry price. Siege refuses to guarantee mention counts and refuses to buy links or mentions, and says both in plain words on its own FAQ: “We do not — and you should be wary of any company that does.” It also tells you, before you enquire, the three conditions under which digital PR works — a trusted brand presence, something to say, and internal experts willing to be quoted. That honesty disqualifies a lot of buyers, which is the point of it.The Siege Media digital PR service page
Strengths
A dedicated research-reports service with a published four-step process, a named data-first update workflow, dedicated data journalists and premium data-visualisation design.The Siege Media research reports service page
A named PR organisation on the service page, from Vice President of Public Relations down to Digital PR Specialist.The Siege Media digital PR service page
An explicit refusal to guarantee mention counts, paired with a stated benchmarking method — measuring common mention frequency in a vertical — for setting expectations instead.The Siege Media digital PR service page
Agency-reported case results with stated windows — Bluevine 730+ links, Huntress 3,500+ links in 15 months, Vena 1,200+ links over 2.5 years, Hippo 41 to 227 placements across 2023–2025 — reported by the agency, not verified by us.The Siege Media work index
Limitations
Price and prerequisites exclude many buyers: from $12,000–$15,000 a month for the full create-and-promote service, and a published requirement that your brand already has a trusted presence, something to say and experts willing to be quoted — in Siege's words, pouring gasoline on the fire, not creating the fire.The Siege Media digital PR service page
No coverage-report sample, reporting cadence or non-English capability is published. Engagements are advertised on a 12-month structure, while the exit notice is stated as 30 days on one page and 60 on another — a conflict to settle before signing.The Siege Media digital PR service pageThe Siege Media business form page
Price and engagement
Digital PR starts around $12,000–15,000 per month when Siege both creates the PR content and promotes it. A smaller outreach-only retainer exists as a rare exception, conditional on your in-house content being judged promotable. Content marketing is a separate programme from $8,000 a month — not the digital PR service. No mention or link count is guaranteed, by policy.The Siege Media digital PR service pageThe Siege Media content marketing service page
What is contracted
Retainer scope — research, content creation and promotion — with no coverage or mention commitment. The deliverable is the work, not a link count.The Siege Media digital PR service page
Rank 6 · Fractl
PBS 53.8SFS 65.7OS 59.4Official homepageCompany profile
Best for
data-journalism campaigns pitched to national pressThe Fractl digital PR service page
What they do
Data-journalism digital PR campaigns: original studies, surveys and interactive assets created in-house, then pitched to journalists.The Fractl digital PR service pageThe Fractl content services page
Verdict
A data-journalism shop that does digital PR, rather than a link vendor that added it. Fractl creates the study, then pitches it — and publishes more honest buyer education about digital PR pricing than any other agency here, including a checklist that names guaranteed named outlets as a red flag. It also states plainly that results vary by industry and that virality is not promised. The catch is that none of that education tells you what Fractl charges: everything commercial requires a quote.The Fractl digital PR service pageThe Fractl digital PR pricing evaluation checklistThe Fractl digital PR pricing guideThe Fractl work index
Strengths
Named production lines — digital PR, data journalism, reactive PR, proactive PR and interactive tools — with a named Head of Digital PR, an Associate Director of Digital PR and a Head of Data Journalism among 28 named service staff.The Fractl content services pageThe Fractl team page
An operationally described pitching method: existing writer relationships, new media research, personal connections, a customised pitch for every email, and takeaways tailored to your audience.The Fractl digital PR service page
Published campaign timelines: one to three weeks of production plus four to six weeks of outreach for a data-journalism campaign, days for reactive work, three to four months for large original research.The Fractl digital PR campaign cost essayThe Fractl digital PR service page
Limitations
Nothing about the deal is published — no price, minimum term, contracted output, cancellation or ownership terms — so you cannot compare Fractl against any priced provider on this page until after a sales call. No remedy is published if a campaign underdelivers.The Fractl digital PR service page
The pricing bands in Fractl's own essays — $5,000–$10,000, $10,000–$35,000 and $50,000+ per month — are market education about the industry, not Fractl's rate card. Do not read them as its price.The Fractl digital PR pricing guideThe Fractl digital PR campaign cost essay
Price and engagement
Quote only. Fractl publishes no price, minimum term or output count for the agency service; pricing, cancellation, payment and content-ownership terms all require a quote. Project-based work is described in its own essays as a flat fee for one campaign or a short-term test before a retainer. The useful planning facts are the published timelines: one to three weeks of production plus four to six weeks of outreach for data journalism, days for reactive PR, three to four months for large original research.The Fractl digital PR service pageThe Fractl digital PR pricing guideThe Fractl digital PR campaign cost essay
What is contracted
Campaign scope defined per proposal — asset production plus outreach — with published production timelines but no published price, term or output count.The Fractl digital PR service page
Rank 7 · JBH
PBS 56.3SFS 61.2OS 58.7Official homepageCompany profile
Best for
FOI and government-data campaigns for consumer brandsThe JBH digital PR service page
What they do
Earned digital PR campaigns: data-led stories, FOI and government-data research, and proactive and reactive pitching, sold as a managed service.The JBH digital PR service page
Verdict
A pure-play digital PR agency: digital PR is the business, not a service line. JBH states its model directly — “We don't sell links” — and backs it with methods most agencies do not offer: Freedom of Information requests, data scraping and government-dataset work as routine campaign inputs, plus a stated specialism in the hard problem of earning links to commercial pages. What it does not publish is anything about the purchase: the service page advertises “Digital PR Packages” in its own breadcrumb, yet no package, price, tier, term or campaign count appears anywhere.The JBH digital PR service pageThe JBH homepage
Strengths
Named methods unusual at any price: Freedom of Information requests, data scraping and government-dataset trawling as standard campaign inputs.The JBH digital PR service page
Six named tactics with stated purposes, including prediction-led proactive PR and a specialism in links to commercial pages — “Links to commercial pages can be very tricky to get… JBH specialises in this kind of digital PR outreach.”The JBH digital PR service page
Named senior leadership, including a Digital PR Director credited with both the creative ideas and the measurement frameworks behind them.The JBH about page
Agency-reported case studies in commercial terms — 60% revenue increase in six months for Better.co.uk, 421% ROI in six months for Cosmetify, 103 links hitting KPI in ten days for Uswitch — reported by the agency, not verified by us.The JBH digital PR case study indexThe JBH Uswitch digital PR case study
Limitations
You cannot see the deal before contact. Despite advertising packages, JBH publishes no package, price, retainer band, minimum term, campaign count or duration; every call to action is “Get in touch”.The JBH digital PR service page
The homepage claims “all our links are guaranteed” with no published mechanism, count, qualification or remedy. An unqualified guarantee over an earned process is exactly the claim to interrogate — ask what is guaranteed, from which sites, by when, and what happens if it misses.The JBH homepageThe JBH digital PR service page
Price and engagement
Quote only. No price, package, tier, retainer band, minimum term or campaign count is published anywhere on the service page. The registered entity, Jackson Blason Hunt Ltd (company 08675687), is active at Companies House, and the 2013 founding and three named co-founders are first-party.The JBH digital PR service pageThe Companies House record for Jackson Blason Hunt LtdThe JBH about page
What is contracted
Not published. The page describes campaign tactics and coverage; scope, price, term and output counts all require contact.The JBH digital PR service page
Rank 8 · Rise at Seven
PBS 55.6SFS 60.3OS 57.9Official homepageCompany profile
Best for
multi-country campaigns and priced reactive PRThe Rise at Seven digital PR service page
What they do
Earned digital PR campaigns and a press office, including Rise Live reactive PR: commentary, creative content, trends data and product PR aimed at landing placements at speed.The Rise at Seven digital PR service page
Verdict
The widest international footprint on this page: dedicated service pages for the US, Spain, Germany, the Netherlands, Italy and France, offices in Manchester, London and New York, and PR teams named across eight countries. Rise at Seven now positions as a search-first content marketing agency, and its digital PR offer runs from creative campaigns to a press office to Rise Live, its reactive product — the one service line with a published price. The main retainer's scope, term and outputs are all unpublished.The Rise at Seven digital PR service pageThe Rise at Seven homepageThe Rise at Seven Germany digital PR pageThe Rise at Seven US digital PR page
Strengths
Dedicated country service pages for six markets and PR teams named across eight — the strongest answer to the international gap among the agencies here.The Rise at Seven digital PR service pageThe Rise at Seven Germany digital PR pageThe Rise at Seven US digital PR page
Named service lines with distinct purposes: creative PR campaigns, PR strategy, Rise Live reactive PR, product PR aimed at category and product pages, a press office, and digital PR training.The Rise at Seven digital PR service page
Named, verifiable campaign work — the agency reports 143 links for its BetUS Rat Roster campaign and 33% growth credited to Superside B2B data reports — reported by the agency, not verified by us.The Rise at Seven digital PR service page
Limitations
The main digital PR retainer is unpriced: campaign scope, minimum term and output counts are all unpublished, so the shape of the core engagement requires a conversation.The Rise at Seven digital PR service page
The published measurement philosophy names traffic, growth, branded search and AI visibility as the ultimate KPIs and treats links as a given — the opposite of coverage-output reporting, so ask for a coverage report sample before signing. The page also names affiliate partners as one conversion route, a paid mechanism inside the same service description.The Rise at Seven digital PR service page
Price and engagement
Rise Live reactive PR is published from £5,000 a month, shown as $6.8K — the dollar figure is a conversion of GBP billing, not a second billing currency, and a Germany page lists a separate €7,000 monthly floor. Rise Live covers commentary, creative content, trends data and product PR, with a stated reactive turnaround the agency describes as under 60 seconds on one page and under 60 minutes on another. The main digital PR retainer is quote-only. Company number 11955187 and VAT GB 322402945 are published in the site footer.The Rise at Seven digital PR service pageThe Rise at Seven Germany digital PR pageThe Rise at Seven homepage
What is contracted
Rise Live publishes a monthly price and named deliverables. The main digital PR retainer's scope, minimum term and output expectations are not published.The Rise at Seven digital PR service page
Policy note
Rise at Seven's digital PR page names affiliate partners as one conversion route — a paid mechanism — inside the same service description as its earned work, so confirm which mechanism a proposal relies on.The Rise at Seven digital PR service page
Rank 9 · Page One Power
PBS 53.4SFS 55.6OS 54.5Official homepageCompany profile
Best for
digital PR inside a managed link-building programmeThe Page One Power digital PR service page
What they do
Digital PR as a managed service: campaign strategy, custom survey and data analysis, asset creation, media list development and outreach, run by an in-house team.The Page One Power digital PR service page
Verdict
A managed link-building agency that has honed its outreach craft since 2010, and has added a properly structured digital PR service on top. The process is published end to end — strategy, asset creation, outreach, measurement — the deliverables are named, and the outreach position is unambiguous: “We do not and never will engage with paid links.” What is missing is the commercial half: the digital PR engagement is quote-only, and the one published number is a $7,500 “Digital PR Enhancement” line on the rate card, which is an add-on rather than a campaign.The Page One Power digital PR service pageThe Page One Power downloadable rate card
Strengths
A published four-step process — campaign strategy and keyword research, content and asset creation, media outreach and amplification, measurement and reporting — with named inclusions at each step.The Page One Power digital PR service page
Custom survey and data analysis named as a deliverable, with a realistic published timeline: asset creation typically takes two to three months.The Page One Power digital PR service page
A measurement step that names PR-specific outputs: backlinks earned, coverage secured, brand mentions, traffic growth and keyword movement.The Page One Power digital PR service page
Limitations
Nothing about the digital PR purchase is public — custom quotes only, after a site evaluation — and the current pricing sheet sits behind a form.The Page One Power digital PR service pageThe Page One Power downloadable rate card
The company's careers page recruits compensated writers who self-publish client links, which sits uneasily beside the “never paid links” position. That is a tension to raise on the call, not proof of misconduct.The Page One Power careers pageThe Page One Power digital PR service page
Price and engagement
Digital PR is custom-quoted after a site evaluation; no campaign price, term or output count is published. The downloadable rate card lists a Digital PR Enhancement at $7,500 — an add-on line, not a campaign. A different service, not this one: the custom link-building campaign starts at $3,700 a month on a six-month minimum. Named delivery roles on the managed programme include an account manager, an SEO engineer, a technical SEO specialist and a project manager.The Page One Power digital PR service pageThe Page One Power downloadable rate cardThe Page One Power custom link-building page
What is contracted
A custom-quoted engagement after a site evaluation. Named deliverables include topic ideation, survey and data analysis, asset creation, graphic design, media list development and outreach — with no published price, duration or output count.The Page One Power digital PR service page
Policy note
Page One Power's digital PR page states it never engages with paid links, while its wider business includes managed guest-posting programmes and its careers page recruits paid writers who self-publish client links — keep the earned service separate from the rest of the catalogue when you scope a quote.The Page One Power digital PR service pageThe Page One Power careers pageThe Page One Power custom link-building page
Rank 10 · The HOTH
PBS 45.9SFS 49.6OS 47.7Official homepageCompany profile
Best for
low-cost monthly expert-quote placementsThe HOTH digital PR page
What they do
Journalist-request placements: written responses to reporter queries on four named platforms, sold as monthly bundles with contracted link counts.The HOTH digital PR page
Verdict
The cheapest defined entry point on this page, and honest about what it is: The HOTH answers journalist queries on your behalf. Its writers monitor Qwoted, Featured.com, Source of Sources and Help-a-B2B Writer and craft the responses; a journalist still decides whether to quote you, so the coverage is genuinely earned. But the product is reactive by design — there is no campaign, no story pitched and no research behind it — and about 40% of the links are no-follow. Do not buy it expecting a research-led digital PR campaign; it is a different, narrower purchase.The HOTH digital PR page
Strengths
A stated, honest mechanic: in-house writers respond to journalist queries on Qwoted, Featured.com, Source of Sources and Help-a-B2B Writer, and the journalist decides.The HOTH digital PR page
Published monthly bundles with link counts and a minimum term: $1,500 for 5+ links, $2,750 for 10+, $3,995 for 15+, all on a three-month commitment.The HOTH digital PR page
A disclosed follow mix of about 60% do-follow — disclosed, rather than claimed as 100%.The HOTH digital PR page
A separate Digital PR Plus tier from $500 per link with a 10-link minimum that excludes guest-post-style placements and repeated domains.The HOTH digital PR page
Limitations
Reactive sourcing has a ceiling: you can only be quoted on stories journalists are already writing, and The HOTH's own FAQ concedes that a niche or controversial topic means related topics will be selected instead. The standard tier also permits repeated domains.The HOTH digital PR page
Reporting is Domain Rating and nothing else — no coverage measurement, no mention tracking. The marketing headline “Guaranteed Media Placement” is not reconciled with a mechanic in which a journalist may decline, and the surrounding catalogue sells press releases, syndication-style “earned media” and paid guest posts, so be specific about what you are ordering.The HOTH digital PR pageThe HOTH Earned Media product pageThe HOTH press release product pageThe HOTH Link Outreach product page
Price and engagement
Digital PR bundles: $1,500 a month for 5+ links, $2,750 for 10+, $3,995 for 15+, all on a three-month minimum commitment, with results typically in four to six weeks. Digital PR Plus starts at $500 per link with a 10-link minimum, no repeated domains and a higher do-follow mix; The HOTH states overdelivery can reduce the effective cost per link. Different products, not this one: Earned Media at $3,500 (50+ pickups, syndication-style), press releases from $150, Link Outreach guest posts from $175, Content Syndication at $99.The HOTH digital PR pageThe HOTH Earned Media product pageThe HOTH press release product pageThe HOTH Link Outreach product pageThe HOTH Content Syndication product page
What is contracted
A monthly link count — 5+, 10+ or 15+ by bundle — on a three-month minimum commitment, with reporting based on Ahrefs Domain Rating.The HOTH digital PR page
Policy note
The HOTH's catalogue is built mostly on paid products — press releases, syndication and guest posts — and its typical purchase path carries the site's highest paid-placement exposure assessment; the journalist-request service is the earned exception, not the rule.The HOTH digital PR pageThe HOTH press release product pageThe HOTH Link Outreach product pageThe HOTH Content Syndication product page
Buyer guide
Earned coverage versus paid placement
Everything on this page turns on one distinction: whether a publication ran a story because an editor chose it, or because someone paid. We call coverage earned only when all three are true. An independent editor or journalist decides whether to publish, and can say no. No money, product or other consideration reaches the publisher, the writer or an intermediary in exchange for the placement or the link. And the buyer cannot pick the outlet, the anchor text or the target URL in advance, because the buyer does not control the editorial decision.
Digital PR campaigns pass that test: the agency builds a story worth covering and pitches it, and journalists decide. Journalist-request services pass it by a different mechanic — you answer a reporter's published brief, and the reporter decides whether to quote you. Press-release distribution does not pass: syndication is contractual, not editorial, whatever the product is called. Neither do paid guest posts, catalogue media placements or niche edits, where the slot is sold and the buyer picks the site.
Google's spam policies name “advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites” as link spam. Paid placements that pass ranking credit need to be qualified with rel="sponsored" or rel="nofollow"; Google's own outbound-link guidance says so. Earned coverage needs neither, because nothing was paid.Google Search spam policiesGoogle's guidance on qualifying outbound links with rel values
The practical complication: some providers on this page sell both kinds of product, sometimes under one “digital PR” heading. FATJOE, The HOTH and Page One Power each sell earned products alongside paid placement or syndication products. When you request a quote, confirm which product you are being quoted for.
What a digital PR campaign actually involves
The shape is consistent across agencies, even when the vocabulary is not. First, research and angle selection: deciding what story a journalist would cover, and why it serves your commercial goal. Then asset production — the survey, dataset, interactive tool or expert commentary that gives the story substance. Then media-list building and pitching, then the coverage itself, then reporting.
Published timelines set the expectations. Fractl publishes one to three weeks of production plus four to six weeks of outreach for a data-journalism campaign, and days for reactive work. Page One Power puts asset creation at two to three months before outreach begins. The HOTH states four to six weeks to first results. FATJOE allows up to 90 days per campaign. Reboot Online reports first links in week two or three. Digital Third Coast allows a typical two months of active promotion per campaign, and Bottle lists eight to twelve weeks from brief to post-campaign report.The Fractl digital PR campaign cost essayThe Page One Power digital PR service pageThe HOTH digital PR pageThe FATJOE Digital PR Campaigns product pageThe Reboot Online digital PR service pageThe Digital Third Coast digital PR service pageThe Bottle Unmissable Visibility campaign store page
Any agency that cannot describe its version of this sequence before you sign is asking you to buy a black box.
What you are actually buying: scope versus coverage
In an earned model, what you contract is campaign scope: research, asset production, story angles, a pitching programme and reporting. Coverage is the objective, not the deliverable — because coverage depends on an editorial decision nobody can sell you.
Three agencies on this page contract a minimum link count anyway: Reboot Online, FATJOE and The HOTH each commit to keep producing and pitching until the minimum lands, and each disclaims the outlet, the anchor and the country. That is a promise about effort and remedy, not a promise that a named publication will run your story. Siege Media, Fractl and Digital Third Coast publish the opposite position — no coverage guarantee, because an editorial decision cannot be promised — and Siege adds that you should be wary of any company that offers one.The Reboot Online digital PR service pageThe FATJOE Digital PR Campaigns product pageThe HOTH digital PR pageThe Siege Media digital PR service pageThe Fractl digital PR pricing guideThe Digital Third Coast digital PR service page
Both positions are defensible, and they are a real fork. A guaranteed minimum buys a known budget and shifts topic-relevance risk onto you. No guarantee buys relevance discipline and shifts volume risk onto you. What is not defensible is a guarantee with nothing behind it: one agency on this page claims all its links are guaranteed without publishing a mechanism, a count or a remedy. Ask what is guaranteed, from which sites, by when, and what happens if it misses.The JBH homepage
And never divide a retainer by hoped-for links to manufacture a cost per link. A cost per link is meaningful only where the provider itself contracts a link count against a published price — and even then it is a minimum, not an expectation.
Budgets and engagement models
Published entry points across this set span roughly an order of magnitude, and the models are not comparable like for like. Fixed-price campaigns: FATJOE from $4,200. Monthly journalist-request bundles: The HOTH from $1,500 on a three-month minimum. Retainers: Reboot Online from £3,500 a month, Digital Third Coast at a typical $5,000–$15,000 a month, Siege Media from $12,000–$15,000 a month. Reactive-only PR: Rise at Seven's Rise Live from £5,000 a month — a GBP price, with the $6.8K shown beside it a conversion and the German site listing a separate €7,000 floor.The FATJOE Digital PR Campaigns product pageThe HOTH digital PR pageThe Reboot Online digital PR service pageThe Digital Third Coast digital PR service pageThe Siege Media digital PR service pageThe Rise at Seven digital PR service pageThe Rise at Seven Germany digital PR page
Four agencies publish no usable price at all: Fractl, JBH and Page One Power are quote-only, and Bottle publishes programme terms without prices. Quote-only is not evasive by itself — campaign scope genuinely varies — but it means you cannot compare those agencies on cost until you are in a sales process. Ask each for the scope, the term, the output count and the remedy in writing.
There is no honest industry average, and this page does not invent one. Every figure above is the provider's own published number, quoted as published.
How to tell whether it is working
Measure outputs first: coverage secured, and where; linked and unlinked mentions; the authority and real traffic of the placements; how relevant each outlet is to your category; referring domains gained. Then outcomes — rankings, organic traffic, pipeline — with the honest caveat that a campaign is one input among many.
Refuse, as proof: a rankings screenshot with no coverage attached; a placement count with no URLs; a traffic-value estimate presented as revenue; syndicated copies of one release counted as separate coverage.
Two providers on this page show what accountable reporting looks like. Reboot Online publishes a live feed of its recent placements, with authority figures, for anyone to inspect. Digital Third Coast separates unique from syndicated links in its client reporting, so one story picked up by a network is not counted as twenty wins. You can reasonably ask any agency for both.The Reboot Online public placements feedThe Digital Third Coast digital PR service page
Risks and policy exposure
Earned editorial coverage is the one link-acquisition method that sits entirely outside the paid-link rules, because nothing is paid to the publisher. Google's spam policies name advertorials, native advertising, paid guest posts and press releases distributed on other sites as link spam when they pass ranking credit; earned coverage is none of those things. That is the strongest structural argument for digital PR over the alternatives ranked elsewhere on this site.Google Search spam policiesGoogle's guidance on qualifying outbound links with rel values
The honest risks that remain: you do not control the outlet, the anchor or the country. Relevance can drift when a provider optimises for volume — one agency on this page says so in its own copy. Links arrive as a mix of follow and no-follow. And results vary by sector and by how newsworthy your data actually is.The FATJOE Digital PR Campaigns product page
When digital PR is the wrong purchase, and what to buy instead
Siege Media publishes the most useful fit test on this page: digital PR works when the brand already has a trusted presence, has something to say, and has internal experts willing to be quoted. If none of those holds, a campaign has nothing to pitch, and no agency can fix that with effort.The Siege Media digital PR service page
If what you actually need is a predictable placement on a site you choose, that is a contributed-placement purchase — see our guest-posting ranking. If you need to broadcast an announcement, a press release is a distribution purchase, not a coverage purchase. And a per-unit contributed placement sold with a delivery guarantee is a third thing again: neither a campaign nor a wire. Buy the thing that matches the need.
The broad link-building ranking and the full provider directory carry the alternatives.