At Link Building Rankings
Every ranking starts with Dominic’s criteria document — what will be judged, what counts as evidence, and in what order of importance. When a provider disputes a placement, he is the person who re-reads the file.
Background
He started in search in 2006, as an SEO executive at a Manchester digital agency, when bought links still meant directories and article spinners. By 2012 he was running organic search in-house for a UK ecommerce group, where link building was a budget line with his name on it.
He went independent in 2016, auditing link profiles and provider relationships for publishers and ecommerce brands. One problem kept recurring: the buyer could not see what the seller actually did. This site is his answer to it.
Works on
Ranking criteriaScoring methodCorrections