Company profile

Aira

StatusPublished company recordFacts checked2026-09-06

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aira.net

Company summary

Every fact on this page names its source and the date it was checked. Where a claim cannot be supported, it does not appear.

Aira is a digital marketing agency at aira.net, operated by Aira Digital Limited from Studio J1 Witan Studios in Milton Keynes. Its link-earning offer is an always-on earned digital PR retainer bought by quote, with dedicated travel and finance pages alongside the main digital PR hub. The provider describes the work as data and insight campaigns, thought leadership, reactive press-office activity, existing-content refresh and brand news, sold as earned coverage and links rather than paid placements.

Buyers shape the work before it runs: the finance page requires approval of story ideas and the finished piece, and the travel page describes production packaged for approval, with named digital PR leads running delivery end to end. Public pages present £3,000 a month as a fit filter rather than a quote and usually recommend a twelve-month term without locking it, and the provider publishes no placement quota. Its pages state that onboarding takes a few weeks from contracts, that search benefits often follow months after coverage, and that a story which does not land returns to brainstorming before the team moves to the next one.

Companies House lists AIRA DIGITAL LIMITED (09229198) as an active company incorporated on 22 September 2014, at the Witan Studios address printed on the contact page, and the privacy notice names Aira Digital Limited as the company administering service contracts. The recorded parent with significant control is Hidden Pixel Limited. Published case studies are the provider's own reports: an unnamed eSIM campaign and a TravelSim engagement that mixes search optimisation with digital PR, while named travel titles appear as examples of past coverage rather than promised placements.

Stated link-building services

Link-building services the company names on its own site, checked 2026-09-06. Catalogues change, so treat the list as dated.

Digital PR retainer (always-on earned media)
Digital PR for travel brands
Digital PR for finance brands

SourceThe Aira Digital PR page The Aira Digital PR for Travel Brands page The Aira Digital PR for Finance Brands page

Provider Buyer Score

PBS scores the provider as an organisation for a buyer, regardless of which service page is being ranked.

Read the methodology View sources

Score

55.4 of 100

Methodology version: M1.3
Evidence cutoff: 2026-09-06
Sources shown: 14

Last scored 6 September 2026

ID	Criterion	Weight	Score
B1	Deliverable quality and buyer fit	25%	64.4
B2	Value for money	20%	50.0
B3	Delivery reliability and buyer protection	15%	47.9
B4	Customer reviews	15%	50.0
B5	Managed service, support, and buyer control	10%	65.2
B6	Commercial terms and flexibility	7%	51.6
B7	Reporting and transparency	5%	48.0
B8	Continuity and capacity	3%	69.4
Weighted total			55.4

Latest scoring review

Aira scored 55.4 of 100 under M1.3. The scoring run date is 6 September 2026. Evidence was admitted through 2026-09-06. This page shows 14 sources.

Where they do well

Aira sells always-on earned digital PR rather than bought guest posts, with named tactics for data-led campaigns, thought leadership, reactive press-office work, existing-content refresh and brand news, dedicated travel and finance pages that list titles such as CN Traveller, Travel + Leisure, Travel Pulse and the Daily Mail as coverage examples rather than guarantees, and Aira Digital Limited as the active UK operator at the Milton Keynes studio on the contact page, with named digital PR leads running the work end to end including idea and finished-piece approval.

Where they can improve

The digital PR retainer is not a priced checkout unit because public pages present three thousand pounds a month as a fit filter rather than a quote and usually recommend a twelve-month term without locking it, no placement quota, refund, replacement or governing campaign contract is published, reporting has no sample or cadence, and the privacy notice still cites a former Norfolk House address alongside the current Witan Studios office.

Ranking appearances

Published rankings on this site that include Aira, with the position and scores as published.

Relative SFS position: 45.0 of 100, from one eligible published ranking.

Best Travel & Hospitality Link Building Services (2026)

Rank 7 of 10 rated providers

Listed on /industries/travel/

Service Fit Score (SFS)

64.6

Overall Score (OS)

59.8

Score date

2026-09-06

Methodology version

M1.3

Evidence cutoff

2026-09-06

Read the full ranking

How the position is calculated: on each eligible ranking, rated providers are ordered by Service Fit Score only. That order is converted to a 0–100 value, and the values are averaged equally across the company's appearances. Rankings that do not include the company are omitted from the average.

Equal Service Fit Scores share the average of the positions they cover. A gap under 0.5 points is a tie: shared rank, alphabetical order, no hidden tie-breaker.

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Company facts

Each fact below comes from a primary source, such as the company's own pages or a public register, and was checked on 2026-09-06.

Operating model
The company's own description of its model: an always-on earned digital PR retainer bought by quote, spanning data and insight campaigns, thought leadership, reactive press-office work, existing-content refresh and brand news, with dedicated travel and finance verticals. Search, paid media, inbound and account-based marketing are separate channels outside this retainer.
SourceThe official Aira homepage The Aira Digital PR page The Aira Digital PR for Travel Brands page The Aira Digital PR for Finance Brands page
Contracting entity
The privacy notice states that “Company” means Aira Digital Limited of J1 Witan Studios, 277 Witan Gate West, Milton Keynes, MK9 1EJ, and that the company administers contracts to provide services. The contact page prints the same Witan Studios address.
SourceThe Aira Privacy Policy The Aira Contact Us page
UK company register
Companies House lists AIRA DIGITAL LIMITED, company number 09229198, as an active private limited company incorporated on 22 September 2014, with registered office Studio J1 Witan Studios, 277 Witan Gate West, Milton Keynes, England, MK9 1EJ. That address matches the studio printed on the contact page.
SourceThe Companies House record for AIRA DIGITAL LIMITED The Aira Contact Us page
UK company control
The register names Matthew Ian George Beswick and Nicola Louise Beswick as directors, matching the Matt and Nicola Beswick named as co-owners on the About page, and records Hidden Pixel Limited (06506602) as holding 75% or more of shares and votes. Hidden Pixel is a parent company, not the published contracting party.
SourceThe Companies House officers record for AIRA DIGITAL LIMITED The Companies House PSC record for AIRA DIGITAL LIMITED The Companies House record for HIDDEN PIXEL LIMITED The Aira About Us page
Published price
Public pages publish a spend floor rather than a checkout price: the contact page asks for at least £3,000 a month and states it is not a quote, the digital PR and travel pages describe working best from £3,000 a month, and the finance page suggests £3,000–£4,000 a month as a starting point. A twelve-month retainer is usually recommended; shorter lengths are also used, and no lock is published.
SourceThe Aira Contact Us page The Aira Digital PR page The Aira Digital PR for Travel Brands page The Aira Digital PR for Finance Brands page
Buyer approval
The finance page sets the minimum buyer input as brand immersion, persona insight where held, and approval of story ideas and the finished piece before upload; the travel page describes strategy then ideation with production packaged for approval. Named delivery leads are Chloe Osunsami, Head of Digital PR, Alex Fiske, Digital PR Lead, and Laura Brothers, Senior Content Strategist. No publisher-list pre-approval is published.
SourceThe Aira Digital PR for Finance Brands page The Aira Digital PR for Travel Brands page The Aira Digital PR page The Aira About Us page
In the company's terms
No placement quota, refund, replacement, credit, cancellation, or campaign contract is published; the privacy and cookie pages are website notices, not a client services agreement. The provider's published process when an activity does not land is further brainstorming before moving to the next story. Stated timing runs from onboarding a few weeks after contracts to first finance activity in about two months, with search benefits often three to six months after coverage.
SourceThe Aira Digital PR page The Aira Digital PR for Finance Brands page The Aira Privacy Policy The Aira Cookie Policy
Published delivery evidence
The provider's case studies report an unnamed eSIM campaign with 119 pieces of coverage and 83 links against a KPI of 80, and a TravelSim engagement mixing technical search work with digital PR whose page states both 354% and 63% revenue-increase figures. Named travel titles such as CN Traveller and Travel + Leisure appear as examples of past coverage, not as promised placements.
SourceThe Aira global eSIM digital PR case study The Aira TravelSim case study The Aira Digital PR for Travel Brands page

Sources

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