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Company profile

Citation Labs

StatusPublished company recordFacts checked2026-09-05

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Citation Labs logo

citationlabs.com

Company summary

Every fact on this page names its source and the date it was checked. Where a claim cannot be supported, it does not appear.

Citation Labs is a link-building agency at citationlabs.com. Its core offer is Link Building at Scale, a custom managed outreach campaign aimed at enterprise and in-house SEO teams and built around priority sales pages. The stated workflow runs from analysis and agreed deliverables through strategy, content development with full-time editorial review, personalized publisher outreach and negotiation, to weekly progress reports and monthly impact reports. The homepage also lists LLM Mentions and Citation-Worthy Content.

Everything is quoted. Engagements are priced by the number of links needed, with no retainer or service fees stated, and the contact page says budgets under $5,000 a month are probably unsuitable. That figure is fit guidance rather than a package rate, and the dollar currency is unstated. The contracting entity, minimum term, renewal and cancellation rights, payment timing, content ownership and any replacement, credit or refund remedy are not published for the managed service. The Link Prospector terms on the same site govern a prospecting tool, not the agency service.

The privacy policy names Citation Labs LLC of Louisville, Kentucky, and the Kentucky registry records Citation Labs LLC as an active company in good standing with ZIPSPROUT as an active assumed name; the registered Louisville address is the registry address, not a confirmed operating headquarters. Citation Labs and ZipSprout share founder and CEO Garrett French, making them one supplier family rather than independent suppliers. No precise founding year is published: the About page places the launch within 2011–2015.

Stated link-building services

Link-building services the company names on its own site, checked 2026-09-05. Catalogues change, so treat the list as dated.

  • Link Building at Scale
  • LLM Mentions
  • Citation-Worthy Content

SourceThe official Citation Labs homepage

Provider Buyer Score

PBS scores the provider as an organisation for a buyer, regardless of which service page is being ranked.

Score

59.5 of 100

Methodology version
M1.3
Evidence cutoff
2026-09-05
Sources shown
9

Last scored 5 September 2026

IDCriterionWeightScore
B1Deliverable quality and buyer fit25%71.0
B2Value for money20%50.0
B3Delivery reliability and buyer protection15%55.5
B4Customer reviews15%50.0
B5Managed service, support, and buyer control10%68.8
B6Commercial terms and flexibility7%54.5
B7Reporting and transparency5%65.5
B8Continuity and capacity3%66.2
Weighted total59.5

Latest scoring review

Citation Labs scored 59.5 of 100 under M1.3. The scoring run date is 5 September 2026. Evidence was admitted through 2026-09-05. This page shows 9 sources.

Where they do well

Citation Labs suits an enterprise team buying custom outreach for priority sales pages rather than off-the-shelf placements. The published workflow is unusually specific: buyer-level analysis, agreed deliverables before any master services agreement, full-time editors reviewing contextual content, personalized publisher outreach with negotiation, and strategy approval from internal teams. Weekly progress reports and monthly impact reports promise page-level visibility, share of voice and business-metric context, with control groups separating link activity from page impact.

Where they can improve

What the public pages do not give you is a price you can compare: engagements are quoted by links needed, the only figure shown is guidance that budgets under $5,000 a month are probably unsuitable, and the billing currency is unstated. Minimum term, cancellation rights, payment timing, content ownership and any replacement or refund remedy are unpublished. Treat delivery and durability promises as provider statements until independent buyer evidence appears.

Ranking appearances

Published rankings on this site that include Citation Labs, with the position and scores as published.

Relative SFS position: 55.0 of 100, from one eligible published ranking.

How the position is calculated: on each eligible ranking, rated providers are ordered by Service Fit Score only. That order is converted to a 0–100 value, and the values are averaged equally across the company's appearances. Rankings that do not include the company are omitted from the average.

Equal Service Fit Scores share the average of the positions they cover. A gap under 0.5 points is a tie: shared rank, alphabetical order, no hidden tie-breaker.

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Company facts

Each fact below comes from a primary source, such as the company's own pages or a public register, and was checked on 2026-09-05.

  • Named operators

    The About page names founder and CEO Garrett French, Operations Manager Valerie Cecil and strategy and growth lead James Wirth, alongside named editorial staff, and describes a remote team.

    SourceThe Citation Labs About page

  • Contracting entity

    The contracting entity for the managed service is unpublished: the Process page says agreed deliverables precede signing a master services agreement, but no agreement text or named contracting party is public.

    SourceThe Citation Labs Our Process page

  • Establishment year

    No precise founding year is published. The About page places the Citation Labs and Link Prospector launch within 2011–2015, so no single founding year is published.

    SourceThe Citation Labs About pageThe official Citation Labs homepage

  • Company registers

    The Kentucky registry records Citation Labs, LLC, organization 1019470, as an active Kentucky LLC in good standing, organized on 2018-04-30 with its last annual report filed 2026-03-11. Its registered principal office is 828 E. Market Street, Suite 112, Louisville, KY 40206, which is a registered address rather than a confirmed operating headquarters. ZIPSPROUT is shown as an active assumed name.

    SourceKentucky Secretary of State record for Citation Labs, LLC

  • Supplier family

    Citation Labs and ZipSprout share founder and CEO Garrett French: they are distinct purchasable services within one supplier family, not independent suppliers. Exact ownership and shared contracting arrangements are unverified.

    SourceThe Citation Labs About pageThe ZipSprout Our Story page

  • Operating model

    Link Building at Scale is a custom managed outreach campaign aimed at enterprise and in-house SEO teams and their priority sales pages: analysis, agreed deliverables, strategy, content development with full-time editorial review, personalized publisher outreach and negotiation, and weekly progress plus monthly impact reports. Branded outreach lists Chambers of Commerce and community PR among its strategy examples.

    SourceThe official Citation Labs homepageThe Citation Labs Link Building at Scale pageThe Citation Labs Our Process page

  • In the company's terms

    Engagements are priced by the number of links needed, with no retainer or service fees stated. The contact page says budgets under $5,000 a month are probably unsuitable: budget-fit guidance with the dollar currency unstated, not a package rate or contractual minimum. Payment timing, minimum term, renewal and cancellation rights, content ownership and any replacement, credit or refund remedy are not published for the managed service.

    SourceThe Citation Labs Our Process pageThe Citation Labs Contact page

  • Reported outcomes

    The service page reports 94% link retention after 12 months and 85% after 24 months, and a case study reports 763 articles and 587 placements in two weeks for an anonymous business-services client. These are provider-reported historical figures, not guarantees for a new buyer.

    SourceThe Citation Labs Link Building at Scale pageThe Citation Labs Chambers of Commerce case study

  • Contact and privacy

    The homepage offers [email protected] and a contact page with introductory and deeper scoping calls; the privacy policy names Citation Labs LLC, 828 E. Market Street, Louisville, KY 40206 and [email protected], with stated two-year marketing-contact and twelve-month analytics retention.

    SourceThe official Citation Labs homepageThe Citation Labs Contact pageThe Citation Labs Privacy Policy

Sources

The primary sources behind the facts on this page.

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