Company profile

Whitespark

StatusPublished company recordFacts checked2026-09-05

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whitespark.ca

Company summary

Every fact on this page names its source and the date it was checked. Where a claim cannot be supported, it does not appear.

Whitespark is a local-search company at whitespark.ca. Its Listings Service sells manual citation work for local businesses: audits that surface historical name, address and phone variations, cleanup of duplicates, enriched listings with photos and categories, and new submissions across general, industry and regional directories. Custom scope starts at USD 20 or more per location, and packaged cleanup with building runs USD 399, USD 599 and USD 999, all one-time per location with no subscription.

Delivery is manual fulfilment from completed business intake, with completion estimated at four to six weeks. The buyer receives an unbranded report with listing URLs, statuses and available login credentials, plus agency-domain email handling and support during and after the project. Directories decide whether a listing or website link goes live, some require owner phone or document verification, and later edits cost USD 2 per listing.

The terms name Whitespark Inc. as the website operator under Alberta law. The company says it was founded in 2005 in Edmonton and names Darren Shaw as founder; that is the company's own history, not a current headquarters address or incorporation record. Published contact routes are [email protected], 1 (855) 406-6050, and the help center. The homepage lists the Listings Service alongside software tools and SEO services within the one Whitespark brand.

Stated link-building services

Link-building services the company names on its own site, checked 2026-09-05. Catalogues change, so treat the list as dated.

Listings Service custom packages
Listings Service cleanup and building packages
Data Aggregator Service (US only)
Yext Replacement Service (US only)

SourceThe Whitespark Listings Service page

Provider Buyer Score

PBS scores the provider as an organisation for a buyer, regardless of which service page is being ranked.

Read the methodology View sources

Score

63.7 of 100

Trustpilot: 4.0 out of 5 from 3 reviews, as of 05/09/2026
Methodology version: M1.3
Evidence cutoff: 2026-09-05
Sources shown: 7

Last scored 5 September 2026

ID	Criterion	Weight	Score
B1	Deliverable quality and buyer fit	25%	75.0
B2	Value for money	20%	50.0
B3	Delivery reliability and buyer protection	15%	55.2
B4	Customer reviews	15%	55.0
B5	Managed service, support, and buyer control	10%	70.0
B6	Commercial terms and flexibility	7%	81.2
B7	Reporting and transparency	5%	72.0
B8	Continuity and capacity	3%	71.5
Weighted total			63.7

Latest scoring review

Whitespark scored 63.7 of 100 under M1.3. The scoring run date is 5 September 2026. Evidence was admitted through 2026-09-05. This page shows 7 sources.

Where they do well

Whitespark sells manual citation work for local businesses: audits that surface historical name, address and phone variations, cleanup of duplicates, enriched listings with photos and categories, and new submissions across general, industry and regional directories. Custom scope starts at USD 20 or more per location, and packaged cleanup with building runs USD 399, USD 599 and USD 999, all one-time with no subscription. The buyer receives an unbranded report with listing URLs, statuses and available login credentials, plus agency-domain email handling and support during and after the project. Completion is estimated at four to six weeks after intake.

Where they can improve

The purchase covers submission labour, and directories decide whether a listing or website link goes live; some require owner phone or document verification, and the provider says about 30 percent are live at reporting. No listings-specific refund, replacement or cancellation terms are published, and later edits cost USD 2 per listing. Public review evidence is thin, at TrustScore 4.0 from three reviews, and no delivered report sample is published. Taxes and exact custom scope need order-level confirmation.

Ranking appearances

Published rankings on this site that include Whitespark, with the position and scores as published.

Relative SFS position: 95.0 of 100, from one eligible published ranking.

Best Local Citation Building Services (2026)

Rank 2 of 10 rated providers

Listed on /services/local-citations/

Service Fit Score (SFS)

78.3

Overall Score (OS)

70.6

Score date

2026-09-05

Methodology version

M1.3

Evidence cutoff

2026-09-05

Read the full ranking

How the position is calculated: on each eligible ranking, rated providers are ordered by Service Fit Score only. That order is converted to a 0–100 value, and the values are averaged equally across the company's appearances. Rankings that do not include the company are omitted from the average.

Equal Service Fit Scores share the average of the positions they cover. A gap under 0.5 points is a tie: shared rank, alphabetical order, no hidden tie-breaker.

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Company facts

Each fact below comes from a primary source, such as the company's own pages or a public register, and was checked on 2026-09-05.

Operating model
The company's own description of its model: manual local-business citation audit, historical name/address/phone variation discovery, cleanup, duplicate removal, enrichment with photos/categories/descriptions, and new listings on general, industry and regional directories. Custom orders can omit cleanup. Country-specific packages are offered; USA package details are shown.
SourceThe Whitespark Listings Service page
Published package prices
Prices are stated in USD, one-time per location: custom scope from USD 20, Premium USA USD 399, Comprehensive USA USD 599, Ultimate USA USD 999, Data Aggregator Service (US only) USD 99, Yext Replacement Service (US only) USD 399, and later manual updates at USD 2 per listing. Tax treatment and exact custom scope need order-level confirmation.
SourceThe Whitespark Listings Service page
Delivery expectations
Expected completion is four to six weeks after complete business intake, including an initial queue period. The provider sells manual submission work and does not guarantee live listings; directories can publish later, some require owner phone or document verification, and the provider says about 30 percent are live at reporting, which is its own operational statement rather than an independently measured rate.
SourceThe Whitespark Listings Service page Whitespark help: What Can I Expect When I Submit My Order?
In the company's terms
The one-time model has no required subscription or contract. No listings-specific refund, replacement or cancellation terms were found in the complete terms read; recurring-billing and no-refund clauses in the terms concern software subscriptions. The initial Localeze signup charge is included, its subscription expires after one year, and reclaim may be needed for later edits, with assistance offered.
SourceThe Whitespark Listings Service page The Whitespark Terms of Service
Named operator
The terms name Whitespark Inc. as the website owner and operator under Alberta governing law. The company states a 2005 Edmonton origin and names Darren Shaw as founder. Current registration status, registered address, incorporation date and corporate parent are not published.
SourceThe Whitespark Terms of Service About Whitespark
Published contact routes
Published contact routes are [email protected], telephone 1 (855) 406-6050, and the help center.
SourceAbout Whitespark
Reporting
The final emailed report contains listing URLs, available login credentials, statuses and comments, and is unbranded for agency handover. Intake confirmation includes an expected timeline, and optional one- and three-month follow-up reports can update live statuses; no price or default inclusion is assumed for those follow-ups.
SourceWhitespark help: What Information Is Included in the Final Report?Whitespark help: What Can I Expect When I Submit My Order?
Website links in listings
The provider adds the business website URL where a directory supports it, but directory operators decide whether a website link is published and its type. There is no universal backlink guarantee and no local editorial-link service in the Listings Service.
SourceWhitespark help: Does My Business Listings Order Include Website Links?The Whitespark Listings Service page
Brand scope
The homepage lists the Listings Service alongside software products and SEO services within the one Whitespark brand. Adjacent offers, including a waitlisted SEO service with dedicated account managers, are separate from the Listings Service and do not extend their entitlements to it.
SourceThe official Whitespark homepage The Whitespark Listings Service page

Sources

The primary sources behind the facts on this page.

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